Boyce Bros Lacrosse debuts children’s book to introduce lacrosse early

Boyce Bros Lacrosse is launching “Lax Cat: Lacrosse Game Day!” on Sept. 10, 2026, as a children’s book for ages 3 to 8. The Seattle-area youth lacrosse brand says the goal is to make the sport familiar earlier, before kids choose their first activities.

Why it matters: - Boyce Bros Lacrosse is trying to close an early-awareness gap that has helped other sports become part of childhood before kids are old enough to compete. - The book is aimed at families, clubs and schools that want a simple way to introduce lacrosse before children ever pick up a stick.

What happened: - Boyce Bros Lacrosse released “Lax Cat,” a new children’s book created by brothers Hudson Boyce and Mason Boyce. - The book follows Lax Cat and other characters through a lacrosse game day story. - The target audience is children ages 3 to 8. - “Lax Cat: Lacrosse Game Day!” becomes available Sept. 10, 2026. - Boyce Bros Lacrosse is based in the Seattle area.

The details: - The book includes Lax Cat, Lil’ Bro, Bubsy, Papa O’Reilly, Mama O’Reilly and Coach Whiskers. - The story focuses on lacrosse, family, teamwork, excitement and shared experience. - Hudson Boyce said many children already know sports like soccer, baseball and basketball by the time they choose a first sport. - Mason Boyce said the goal is to make lacrosse part of that early childhood experience too. - The brothers say a book can be a child’s first introduction to the game. - Boyce Bros Lacrosse says it has built an audience through social media, training content, partnerships and youth initiatives. - The organization also creates lacrosse content, training resources, partnerships and youth-focused initiatives.

Between the lines: - The book is as much a growth strategy as a product launch. - Boyce Bros Lacrosse is betting that early familiarity can drive long-term participation in lacrosse the same way it has for more established youth sports. - The push to place the book in clubs, libraries, schools and bookstores suggests the company wants distribution where parents and children first encounter sports culture.

What's next: - Boyce Bros Lacrosse is encouraging lacrosse clubs, coaches, parents, schools, libraries and bookstores to share the book with young readers. - The company says its broader goal is to make lacrosse more visible in the places where children first discover sports. - More information is available at the company's website.

The bottom line: - Boyce Bros Lacrosse is using a children’s book to make lacrosse feel familiar earlier, with the hope that early connection turns into long-term growth for the sport.